CRM Manager - 12 Months FTC Maternity Cover

The job

This is a key role to lead and optimise our Web CRM. You’ll deliver smart, data-led campaigns that measurably improve KPIs, especially revenue with targeted, timely, and engaging communications.

You’ll take ownership of campaign planning and execution across web channels, collaborating with product, content, and analytics teams to deliver impact across the full user lifecycle – from onboarding to activation, retention and re-engagement.

We’re operating at scale. But there’s still plenty of room to grow, optimise and innovate in CRM. You’ll help us deepen trust, increase user value, and drive real-world engagement in a product that’s changing lives.

This role reports into the Product Marketing Director and can be based in either London or Vilnius.

Your Experience

Must have:

• Strong experience in CRM campaign management, ideally at scale
• Proven ability to deliver multi-channel revenue-driving, user-focused CRM 
• Skilled at turning insight into action – using data to shape messaging, timing and targeting
• Comfortable running campaigns end-to-end: plan, test, deliver, learn, repeat
• Able to work cross-functionally with content, product, design and analytics teams
  Detail-driven, proactive and outcome-focused
• Bonus: experience with A/B testing, behavioural segmentation, or CRM in health tech or app-based products

What you'll be doing

You'll be responsible for:

Campaign development

• Lead the growth marketing strategy for Web CRM – from planning, to execution, to performance
• Build and manage campaigns that guide users through key moments in their journey
• Partner with product and lifecycle teams to support new launches and key feature adoption
• Define target segments and messaging strategies, using insight to shape every send
• Test, refine and scale multi-channel campaigns that drive real engagement

User impact

• Champion the user – ensure we’re helping people get the most from Flo at every step

Use data to personalise communications and deliver value at the right moment
Own reporting, optimise for outcomes, and drive continuous improvement in how we connect with our users

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Salary Range - London - gross per year (ranges may vary based on skills and experience)

£53,400 - £65,000 GBP

Salary Range - Vilnius - gross per month (ranges may vary based on skills and experience)

€4.000 - €4.350 EUR